Insights
Notes on websites and getting found.
Practical, plain-English writing on web design and SEO for local businesses and indie developers.
- The Google Business Profile fields people leave blank The parts of a Google Business Profile that small businesses most often skip, why each one matters for local search, and how to fill them in properly.
- What a local SEO audit for a kennel or dog boarder should cover A plain-English checklist for dog boarders, kennels and day-care owners: what to check on your map listing and website so local customers can find you and enquire.
- Why isn't my itch.io page showing up in Google? The usual reasons an itch.io game page doesn't appear in Google, how to check which one applies to you, and what you can do about it.
- Do I need a website if I'm on Steam? An honest answer for indie developers: what a Steam page does for you, what it doesn't, and when a small website of your own is worth having.
- What's a press kit supposed to contain? A plain checklist of what goes in an indie game press kit: facts, descriptions, images, trailer, logo, credits and contact, plus what to leave out.
- How do I get my game found when people search for its name? A practical checklist for indie developers: make the name searchable, use it consistently, own a page that can rank, and connect your pages together.
- Should my game's website be on the same domain as the game? For indie developers with a browser game: why the website should sit at the root of the domain, with the game on its own path, and what to check before moving.
- What should a game's page say before it's released? What an indie game's launch page needs before release: a clear one-liner, honest status, a way to follow it, and what to leave out.
Looking for help with publishing or promoting a game?
Arcade Union’s own guides cover that: how to publish an indie game and how to promote an indie game. Articles here focus on the website and search side.