Service
A website and its search strategy, planned together.
Most websites are built first and optimised afterwards, which means the structure has to be fixed later. I plan the two together.
Who it’s for
Building new, or rebuilding.
You’re about to build a site, or replace one that never performed, and you want the right people to find it.
Search isn’t a feature you add at the end. Which pages exist, what they’re called, how they link and how fast they load are all decided when the site is designed. Doing that thinking first is cheaper, and it tends to work better, than patching it afterwards.
What’s included
What planning them together looks like
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Keyword and intent research
What people actually search for, and what they're hoping to find, so the site is organised around real demand rather than guesswork.
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Site architecture and URL plan
Which pages need to exist, what each one is for, how they link together and what the URLs should be.
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Content plan
What each page needs to say, in what order, and which supporting content is worth writing.
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A build with technical SEO in place
Titles, headings, structured data, speed, mobile usability and crawlability handled as part of the build, not afterwards.
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Measurement before launch
Search Console and basic tracking set up so there's a baseline to compare against.
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Launch checks
Redirects from any old URLs, sitemap, robots rules and indexing checked on the live site.
How it works
How it fits together
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Research
Search demand, the competitive landscape and your goals, summarised plainly.
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Architecture
The page and URL structure, agreed before design starts.
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Design and build
The site is designed and built to that structure, with on-page SEO written in.
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Launch
Live checks, indexing and redirects.
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Measure
Search Console and enquiries reviewed, with a short list of what to improve next.
Ways to start
Ways to work together
Every project is scoped to the job. These are the shapes most work takes; fixed prices can be shown here once they are set.
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Local and small business
Business Website
A fuller site for a business with several services to explain.
- Service and supporting pages
- Structure planned around the enquiry
- Performance and accessibility checks
- On-page SEO throughout
- Launch and handover
Priced to scope
Ask about Business Website -
Businesses and developers launching or rebuilding
Website + SEO
The website and the search strategy, planned together from the start.
- Keyword research
- Site architecture and URL plan
- Build and on-page optimisation
- Search Console set-up
- Measured after launch
Priced to scope
Ask about Website + SEO
Questions
Straight answers
Can you guarantee a Google ranking?
No, and be wary of anyone who does. Rankings depend on many factors outside anyone’s control. What I can do is give the site a sound structure and technical foundation, content that matches what people search for, and a way to measure what happens.
How long until it ranks?
There’s no honest fixed answer. It depends on how competitive the searches are, how established the domain is and what the site offers. I’ll tell you what I’d expect to be realistic after the research phase.
Can you do this on an existing site?
Yes. That’s covered under SEO, which starts with a review of what’s there.
Related services
Next step
Tell me what you’re building.
A short message is enough to start. I’ll reply with an honest view of whether and how I can help.