Case study · My own business · In progress
3ULLCRAFT
The website for my own Minecraft network: two game modes, a Discord, a shop, and an English and Spanish front door for a community that plays in both.

Overview
3ULLCRAFT is a community Minecraft network of my own, with a Survival world and a OneBlock world that players join from either Java or Bedrock. I built its website: one page that says what the network is, shows the two modes, gives the server address and the Bedrock port, and sends people to the Discord and the shop.
The site is live now and still taking shape. A banner at the top says a new home is being built, and a roadmap section says what is planned.
The challenge
A game server’s website has a few jobs, and they pull against each other. It has to get a visitor from curiosity to the server address in as few seconds as possible, it has to feel like a place rather than a list of features, and it has to be honest about what is playable now and what is not.
It also serves two language communities. The network is Spanish-language first, and a private English and Spanish chat translation is planned, so the site needed to speak to both from the start.
Strategy
- The address first. The headline sits above a Play button that also copies the server address, the Bedrock port is shown beside it, and the Discord link is the second action.
- Say what is real. Each mode carries a “Playable now” label, and the translation system is marked “in development” rather than sold as a feature.
- Two languages from the start. A visible EN and ES switch changes the whole page, and the copy-address message is translated too.
- Keep the shop one step away. The shop is the network’s official store and is linked from the navigation and the page, so supporting the server is easy to find without leading the page.
Design and development
- Look: dark forest greens and a bright lime accent, taken from the network’s own logo, with a painted hero scene and a heavy display typeface.
- Mascot: a small character, 3ULL, introduces the planned translation help in a speech bubble at the top of the page.
- Clear states: buttons copy the address with a short confirmation, and the modes are cards with their features listed as short checks.
- Plain front end: static HTML and CSS with one small script for the language switch and the copy buttons.
SEO work
- In place: a title and description, the language declared, one
h1, and descriptive alt text on the images. - Not yet done, and next: a canonical address, a sitemap and
robots.txt, a share image, structured data, and separate addresses for the English and Spanish versions so each can be found in its own language. At the moment the language switch happens in the browser, which search engines cannot index separately. - Goal: a server website is found by the network’s name and by Minecraft server searches in both languages, and none of that is set up yet.
Technology and services
- Front end: static HTML, CSS and a single small JavaScript file.
- Services: the shop runs on Tebex and the community lives on Discord.
- Fonts: two typefaces loaded from Google Fonts, the only third-party requests on the page.
- Performance, honestly: three images make up about 1.35 MB of the 1.4 MB page, so image formats and sizes, and self-hosted fonts, are the first things to do.
Screenshots


Results
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96 · 100 · 100
Lighthouse accessibility, best practices and SEO, home page
14 Oct 2026, two runs · Source: Lighthouse 13.5, mobile profile, live site
The accessibility points lost are low-contrast small text in two labels, which is easy to fix.
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68–69
Lighthouse performance, home page
14 Oct 2026, two runs · Source: Lighthouse 13.5, mobile profile, live site
Held back by image weight. Lighthouse estimates about 1 MB could be saved by serving the images in modern formats at the right sizes.
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9.1–9.2 s
Largest contentful paint, home page
14 Oct 2026, two runs · Source: Lighthouse 13.5, mobile profile (throttled), live site
The painted hero and the mascot are the heaviest requests, at roughly 550 KB and 580 KB. This is the first thing to fix.
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1.4 MB, 11 requests
Home page weight and requests
14 Oct 2026 · Source: Lighthouse 13.5, mobile profile, live site
Third-party requests are limited to Google Fonts.